ICSA Membership 2019

You have found this page as a member or potential member of ICSA.

ICSA, is the only independent, not-for-profit, regulatory body for cookery schools in the UK. Promoting excellence in cookery skills and training.
membership is by application and invitation. Members are accepted following assessment which includes our core values. Each school must promote where possible and aspire to adhere to our 5 core values:

✔Sustainability
✔Seasonality
✔Sourcing regionally
✔Single use plastic free
✔Support British produces & suppliers.
Showcasing high animal welfare and organic farming. 

OBJECTIVES for 2019 ICSA Member Activity & Support:

  • Deliver increased membership value.
  • Grow overall consumer awareness.
  • Drive new sales to members’ businesses.
  • Differentiate ICSA member schools as providers of the ‘ultimate learning experiences’.
  • Partner core British brands and suppliers to further support members and reduce supply chain costs.

    Your ICSA Board will support Members and aim to deliver:
  • Annual Members Conference: Premium interactive event.
  • National Media: Features/profiles/reader offers & news stream.
  • National Social Media: Full support network promoting central activity & individual members news/offers.
  • National Gift Voucher Scheme: Updated national campaign with Zero Commission to members.
  • National ‘Last Minute Course’ awareness: Promoted across on-line media network.
  • National Marketing: Provide tried & tested discounted additional marketing support to members.
  • National Consumer Membership: Part of GB Gourmet-membership club promoting your courses and experiences.

Your Annual Membership is subsidised as a Not-for-profit’ organisation and includes:-

Assessment
Based on your quality of facilities, teaching standards and overall student experience, we will confirm on initial enquiry if you are eligible to apply.

MEMBER SUPPORT BENEFITS INCLUDE:-

WEBSITE FEATURE
Full listing on the this new.org website. sample listing.
Including interactive map search, venue profile listing, imagery, full facilities listing, contact details, and website link.

MEMBERS ONLY WEB FORUM
Full access to your ICSA members forum, with access only to existing members to discuss issues and ask questions to other members.
Member only articles covering industry issues to help you plan courses and respond to trends and legislation.
Plus access to ‘Greatest British Supplier Partner’ discounts of up to 50% off essential products, offering additional savings to all members.

COOKERY SCHOOL ASSESSMENT
One of our qualified members will arrange a ‘remote-visit’ to assess via video link & questionnaire to assess your school.  If this is not possible, we will attend a course and help profile your school for future activity focusing on the teaching facilities and the overall ‘Experience’ your school offers. Member schools can be included in the ‘Greatest British GourmetXperiences’ network, profiling selected only, accredited Gourmet Experiences Nationwide to high end consumers and lifestyle media.

NATIONAL ICSA MEMBERS GUIDE
Supporting ICSA Core Values/Ethos and unique features of membership.
Distributed to all ICSA Member schools, course attendees plus destination hotels, restaurants and lifestyle pick up points.
Issue I) Listing feature & Map location.
Launched Conference 2018. Page turner sample here.
Issue II) Broader coverage ‘Greatest British Magazine’ To follow Spring 2019.
Listings and map upgrade PLUS article feature option.

NEW NATIONAL MEMBERS WEBSITE
Phase I) launched January 2019.  Phase II) Spring 2019
Fully updated, mobile responsive with member access area & supplier offers on new .org platform.

NATIONAL CERTIFICATION
Premium ‘ICSA Member’ certificate supplied to underpin your membership credentials.
Furthermore, as a ‘Not-for-Profit’ organisation, any profits from incremental sales and support will be re-invested back into the ‘ICSA Membership Fund’ for the benefits of marketing its members.

IN RETURN, ALL MEMBERS ARE REQUESTED TO SUPPORT:

✔ Five core aims & values, above.

NEW ICSA LOGO/LINK
Display updated ICSA logo link on website & literature to be supplied.

MAGAZINE
Distribute ICSA ‘Greatest British Cookery Schools’ magazine to each school attendee (make available).
Min x 50 supplied FOC RRP £4 each. Can purchase more to sell for profit.

GIFT VOUCHERS
Accept /Promote current National ICSA ‘Greatest British Cookery School’ monetary gift voucher scheme.

NEW Zero% redemption commission.
Management/credit fees taken from unclaimed vouchers, you receive 100% of redemptions at your school!
Profits to be re-invested back in to ICSA Membership Fund.

PROMOTION
Allocate up to £100 of RRP value per venue for National promos/comps/reader offers.
+ Offer x 1 day course or x 2 half day course space for national prizes.

SOCIAL MEDIA
TAG @ICSASchools &/or @GBCookSchools on relevant tweets/posts to be RT/supported.
Facebook page interactions & Instagram TBC

PR
Share PR stories with ICSA PR for additional support.

NATIONAL COOKERY SCHOOL DAY
Build support for a date TBC 2019/20 (‘Open our doors’:)

Are you a GREATEST BRITISH GourmetXperience?
If your school also qualifies to be one of our exceptional ‘GourmetXperience’ schools, providing an eXceptional customer eXperience beyond the educational content, you will also be considered for a profile featured on gourmetXperiences.co.uk profiling & promoting 100 Greatest British eXclusive GourmetXperiences from Summer 2019.

YOUR STEPS TO MEMBERSHIP /RENEWAL:

I) ‘Associate Membership’
Application Fee, including remote assessment: £385
Followed by Annual Membership: £665.

OR

II)  Full ‘Foundation Membership’
Including on site visit, course attendance, ‘GourmetXperience’ assessment for increased promotion, full certification, with premium profiling £1250

We are a Not-for-Profit. Rates VAT Exempt.
Payment programmes available via Standing order.
An electronic payment request will be sent separately from ICSA accounts once confirmed.

ICSA Member Pro-Active Marketing Support Upgrade Option I)   Option I) contd…
Website: Increased Profile Page. Example here
Includes:-  multi-images / Marketing Profile / Features / LIVE Social Media Feed, Click backs.

Content Profile:

Additional feature profile in news feed across three food / lifestyle websites including the ICSA members public website plus click backs: greatestbritish.org & gourmetXperiences.co.uk.
Promoting your Profiles, features, Last Minute Courses & enhanced experiences.Social Media Push: Multi-channels up to 25K+ foodie-followers. Or unique Cookery School experience promotion.
Pro-active promotion and interaction including Likes & RT’s over 3 months across three Twitter channels:
@GBCookschools@GR_EATBRITISH@ICSACookSchoolsPR
Story creation / editing & push to National Print / Digital Media channels about your business x 3 quarter 1.Recruitment
Access to Staff Canteen & Chef + App hospitality recruitment platform.
Up to 3 jobs / 1 year. 

Database
3 dedicated e-shots to GDPR compliant database of high net worth consumers.

 

Marketing Assessment
Visit on site to overview marketing, assess and provide recommendations.

GREATEST BRITISH Spring / Summer Magazine
Full page profile.

GREATESTBRITISH Gift Certificates
Dedicated page promoting redemptions at your OWN school, with sales redeemed direct with your school. No Commission on redemptions!

Media Partners
Food & Travel Magazine Feature on their Cookery Schools
website page (worth £300 PA) + monthly magazine copy &
subscriptions offer. Plus Delicious Magazine Group ad rates & free monthly copies.

Marketing Support Voucher
£175 towards new website / photo shoot / video / other.

Total Support VALUE £1395.
ICSA Members pay £950+ VAT
(payment plans available

Further support? Ask about our Options II) & III)

Enquire here