ICSA Members Marketing Support Upgrades

Introduction to ICSA Marketing Support Upgrades

For over 30 years, our Marketing Partners at the GREATEST BRITISH COMPANY have been providing dedicated marketing support for the hospitality industry. Operators, brands and support organisations. Now focusing on independent experience led hospitality businesses, to help drive results driven informed marketing on a low fee membership basis.

Supporting consumer facing brands, publications and products have been created to add further unique value to our marketing services. Extending the overall proposition and results of their hospitality trade partners, to a discerning, aspirational lifestyle focused consumer base. Now adding value to ICSA members through their dedicated marketing channels.

LEVEL I) Pro-Active Marketing ‘STARTER’ Support:   contd…
Website: Increased Profile Page. Example here
Includes:-  multi-images / Marketing Profile / Features / LIVE Social Media Feed, Click backs.

Content Profile:

Additional feature profile in news feed across three food / lifestyle websites including the ICSA members public website plus click backs: greatestbritish.org & gourmetXperiences.co.uk.
Promoting your Profiles, features, Last Minute Courses & enhanced experiences.Social Media Push: Multi-channels up to 25K+ foodie-followers. Or unique Cookery School experience promotion.
Pro-active promotion and interaction including Likes & RT’s over 3 months across three Twitter channels:
@GBCookschools  @GR_EATBRITISH  @ICSACookSchoolsPR
Story creation / editing & push to National Print / Digital Media channels about your business x 3 quarter 1.Recruitment
Access to Staff Canteen & Chef + App hospitality recruitment platform.
Up to 3 jobs / 1 year.Database
3 dedicated e-shots to GDPR compliant database of high net worth consumers.
 

Marketing Assessment
Visit on site to overview marketing, assess and provide recommendations.

GREATEST BRITISH Spring / Summer Magazine
Full page profile.

GREATESTBRITISH Gift Certificates
Dedicated page promoting redemptions at your OWN school, with sales redeemed direct with your school. No Commission on redemptions!

Media Partners
Food & Travel Magazine Feature on their Cookery Schools
website page (worth £300 PA) + monthly magazine copy &
subscriptions offer. Plus Delicious Magazine Group ad rates & free monthly copies.

Marketing Support Voucher
£175 towards new website / photo shoot / video / other.

Total Support VALUE £1395.
ICSA Members pay £950+ VAT
(payment plans available)

Further support? Upgrade to Pro-Active Marketing ‘MAIN’ Support here

Enquire here

LEVEL II) MAIN Support Includes:-Individual value
FEATURE PAGE UPGRADE
greatestbritish.org/cookery-schools-{your venue} page including video insert option e.g. Chewton Glen Cookery School by James Martin
✔£495
PHOTO SHOOT OR VIDEO OR DRONE VIDEO DISCOUNT
By professional food photographer. Discount of – £275 towards ICSA rate visit. Also featured on the above profile page.
✔£275
CONTENT GENERATED FEATURE
Professionally written by award winning food/drink journalist web feature on chef/venue shared across all media platforms
✔£275
SOCIAL MEDIA
Pro-active posts and Retweets/shares of your own venue relevant content x 3 months
✔£375
OWN GIFT VOUCHER SOLUTION
Greatest British Cookery School {Your Venue} named voucher sales. – 10% on monthly SALES.
✔£495
DATABASE
Dedicated e-shot to 8,000 high net worth consumers x 3
✔£650
PRINT MEDIA
Greatest British Magazine feature: 
Full Page feature/review/article  (Spring/Summer Edition April 2019)
✔£250
PRINT MEDIA
Food & Travel magazine feature page inclusion.
£250
ADVERT
In Greatest British Best Loved Hotels & Venues Guide 2019 
printed & distributed to 10,000+ hotel rooms 2019/2020 featured in your region by map.
✔£375
SPONSORED EVENT
Event hosted at your school with national media partner
✔£Priceless
ICSA CONFERENCE
Plus 1 ticket (total x 3 with Foundation Member ticket)
✔£65

Total Service Value
£3,630

Main Support II Members Discounted Cost
£1,885 + VAT

OUR MEMBERS FOCUS ON FIVE CORE VALUES

Promoting organic farming & animal welfare.