Lakeland Retail LTD unveils its plans for the launch of its first ever loyalty club, myLakeland.
Launched on 16th August 2019 ‘myLakeland’ is Lakeland’s thank you to customers for shopping with the brand, giving them the opportunity to become a member of a free to join exclusive club, offering a wealth of benefits. Upon joining the club, customers will receive their welcome pack with full details of everything the club has to offer and as a thank you for joining, they’ll also receive a voucher for 10% discount on their next shop.
It won’t stop there, customers will be rewarded with regular offer packs, containing exciting money-off vouchers for use against a huge array of products from Lakeland’s carefully curated range, which will be easy to redeem both in store and online. Furthermore, every time a customer shops with Lakeland and uses their myLakeland card, they will help generate money for charities, including Shelter and The Trussell Trust.
Members will also receive invitations to exclusive events such as sneak previews of new product launches, sales and in store demonstrations as well as having access to discounts and offers from Lakeland’s carefully chosen partners including ICSA Accredited Cookery Schools, Greatest British GourmetXperiences, Hello Fresh ingredients delivery service, Naked Wines and Cottages.com.
Customers can sign up by simply completing a form in any one of their 67 stores or via the Lakeland website.
Commenting on launch, Steve Hoban, Lakeland’s Head of Loyalty said, ‘We’re incredibly excited to announce the launch of myLakeland. We’ve been meticulously planning the launch of the club and we’re over –the-moon that myLakeland will enable us to offer our loyal customers special treats and rewards in return for their custom. It’s an exciting new chapter in the Lakeland journey.’
As one of the UK’s home shopping pioneers with over 50 years of experience, Lakeland offer a fantastic collection of creative kitchenware, cleaning and laundry solutions to millions of customers both online and in store. From humble beginnings in the heart of the Lake District, Lakeland now has 67 stores nationwide in the UK, with further stores trading internationally.
Lakeland’s dedication to exceptional products as well as customer satisfaction has set Lakeland apart from its competitors, and provided their loyal customer following.